Digital Marketing Training Course in Mohali is the Best Training Institute offers the best training in digital marketing in-depth knowledge. We concentrate on student overall development and motivate students to set prominent career goals. We have successfully trained more than 2000+ students in the classroom.
Our certified digital marketing training in Mohali will help you master the subject in theory and practical. Our course covers website designing, Search engine optimization, Search Engine Marketing (Google Ads & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and many more. We deliver digital marketing training in Mohali in Classroom mode.
Our Digital Marketing Training Course in Mohali is conducted by a 13+ Years experience trainer. Apart from our senior expert trainer, we also have senior digital marketing experts as our trainer. We believe in practical oriented training, so we help the students with practical examples and assignments in the training course. In Digital Marketing Course in Mohali many digital marketing institutes have been started recently due to growth in the internet world, most of them without any experience in training or development. We are the oldest and Top digital marketing institute in Mohali with years of training & industry expertise. We also provide our courses in Chandigarh. We offer 100% job placement assistance for students for better career opportunities.
Why Digital Marketing?
Digital Marketing can be described as a unique marketing strategy that is executed in digital platforms through Internet Medium to reach the target audience. When compared to common marketing, search analytics gives you an extra edge in Digital Marketing. Analytics allows the business to analyze the success in their business strategies and provides the required data to modify the strategies to suit the market needs and improve ROI. Digital Marketing is one of the most quickly expanding fields in the World now. We live in a world where selling a commodity or branding a company without Digital Marketing is impossible. Digital Marketing helps to build a brand value for a company using the least amount of investment possible, compared to traditional methods. In the case of job demand also, there are huge options available in the market of Digital Marketing. We are spread all over Chandigarh & Mohali and We offer the Best Digital Marketing Course in Mohali & Chandigarh.
With our Digital Marketing Training Course in Mohali, re-discover your creative instinct to design significant marketing strategies to raise a product/service relevant to any organization from any business sector.
Syllabus of Digital Marketing Training Course in Mohali
MODULE 1: BASICS of DIGITAL MARKETING- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
Hands-on Lab- Analysis Of Traditional Marketing
- How to Business Marketing via Traditional Marketing
MODULE 2: ANALYSIS AND KEYWORD RESEARCH- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
Hands-on Lab- Analysis Market Condition And Opportunities
- Keyword Analysis on Google Keyword Planner Tool
- Pick The Right Keyword For Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding the SERP
- Google Processing
- Indexing
- Crawling
Hands-on Lab- Search Engine Results Page (SERP) Report Generation
- Google Crawling and Indexing Status Checking
MODULE 4: ON-PAGE OPTIMIZATION- Domain Selection
- Hosting Selection
- Metadata Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Robot.txt
Hands-on Lab- Analysis of On-Page Site Matrix
- Create a Landing Page
- Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
- Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
- Landing Page Performance Monitoring and Updation
MODULE 5: OFF-PAGE OPTIMIZATION- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
Hands-on Lab- Search Engine Guidelines Based Backlink Creation on Landing Page
- The Increase of Link Juice Value
- Increase and Analysis Domain Authority & Page Authority Factor
- Learn 15 Golden Rules Of Backlink Creation and Improve Quality
- How To Avoid Spam Backlink
MODULE 6: SEO UPDATES AND ANALYSIS- Google Panda,
- Penguin,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab- Learn Roles and Responsibilities Of Algorithm
- Panda Algorithm
- Penguin Algorithm
- Pirate Algorithm
- Hummingbird Algorithm
- Pigeon Algorithm
- Mobile-Friendly Update Algorithm
- RankBrain Algorithm
- Possum Algorithm
- Fred Algorithm
- How to Recover Algorithm Penalties
- Prevention Of Algorithm Penalties to Website
- How to Identify Spam Backlinks and Rectification
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
Hands-on Lab- Google My Business (GMB) How To Create
- How To Google My Business (GMB) Verify
- Maintain Brand and Reputation on Google My Business (GMB) Listing
- Search Engine Visibility Reports Preparation and Analysis
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING - Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
- Reports
Hands-on Lab- Google Ads Account Creation and Setup
- Right Keyword selection and Grouping on Google Keyword Planner Tool
- Campaign Setup, Performance monitoring, Analysis, and Implementation
- Set on Conversion Tag
- Set on Remarketing Tag
- Set on Goal and Monitoring
- Weekly and Monthly Report Generation
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest,<